Historically, liquor store ownership has been male-dominated and that has influenced the shopping experience and atmosphere at most liquor stores. Ridgeway Liquor seeks to be a more inclusive shopping experience for women. Not to the exclusion of men by any means, but in having an atmosphere that appeals to a wider consumer demographic. Building on the theme of an inclusive shopping experience we understand not everybody drinks alcohol, but everyone eats. Ridgeway Liquor aims to cater to customers interested in cooking with wine and liquor just as much as those customers interested in drinking wine and liquor.